REPRINTED FROM OUTSIDE ONLINE MAGAZINE:
Outdoor recreation is an economic colossus: its reach is massive, its wealth enormous, and its influence continues to grow as more boots hit the ground. You can see it in Joshua Tree’s crowded campgrounds or in Mount Tam’s trailhead parking lots; in the Appalachian Trail’s thru-hiking numbers or in REI’s record sales. Americans are heading outdoors in huge numbers and paying handsomely for the privilege. But how much, precisely? For years the industry’s contribution to the nation’s economy was as much guesswork as fact.